Not every lead in your pipeline deserves the same attention right now. Scoring gives your team an objective way to prioritize, and re-engagement automation makes sure contacts who are not ready today are not simply abandoned.
Scoring Inputs
- Open and click behavior across email and LinkedIn touchpoints
- Reply sentiment, distinguishing a genuinely interested reply from a polite decline or an out-of-office
- ICP fit score, carried over from the lead generation and enrichment stage
- Recency of last engagement, since a contact who engaged yesterday is worth more attention than one who engaged two months ago
How Scores Are Used
Scores are not just a number sitting in a field, they drive automated routing: high-score contacts are flagged for immediate rep attention, mid-score contacts enter a lighter nurture cadence, and low-score contacts are held in long-cycle re-engagement rather than consuming active sales attention.
Re-Engagement Sequences
Contacts that go cold, no reply or engagement after a defined window, are automatically pulled out of active outreach and into a separate re-engagement sequence with different messaging and a longer cadence, rather than either abandoning them entirely or continuing to hammer them with the same sequence that already failed to land.
Output
A scoring model tuned to your actual conversion data over time, and re-engagement sequences that keep working a cold contact list without consuming active sales bandwidth.