Even a perfectly authenticated, reputation-clean domain can get flagged if the content being sent through it looks like spam, or if the list receiving it is full of dead and catch-all addresses generating soft bounces on every send.
Content Review
Spam filters score content based on patterns, not intent: excessive links, shortened URLs, spam-trigger phrases, image-heavy emails with little text, and HTML that looks auto-generated rather than personally written. We review your current templates line by line against these patterns and flag exactly which phrases or structural choices are adding risk.
List Hygiene
- Every list checked for invalid addresses that generate hard bounces
- Catch-all domains flagged separately, since they accept all mail but may not have a real inbox behind the address
- Role-based addresses like info@ and support@ flagged, since these convert poorly and often trigger spam team review
- Duplicate and previously-bounced addresses removed before re-entering any sequence
Why This Matters More Than Copywriting
A brilliantly written email sent to a list with 15% invalid addresses will still tank your sender reputation within days, regardless of how good the subject line is. List hygiene is a deliverability control, not a data hygiene nice-to-have.
What You Receive
A specific list of content elements to remove or rewrite, and a cleaned list with every risk category labeled, ready to re-enter your sequence without the addresses actively damaging your sender reputation.