Targeting and sequencing are built together because they depend on each other. Who you target determines what the connection note and follow-up messages need to say, and the sequence structure determines how tightly targeting needs to be scoped to stay effective at volume.
Targeting Setup
Using the same ICP criteria applied across your other campaigns, we build LinkedIn search filters by title, industry, geography, and company size inside Expandi or Dripify, whichever platform fits your volume and existing tool stack. Targeting is reviewed before launch to confirm the search actually returns the profiles it is supposed to, not just a technically valid filter.
The Connection Note
Connection notes are kept under 300 characters, LinkedIn’s effective limit for a note that displays in full without truncation, and reference something specific: a shared connection, a recent post, a company event, rather than a generic templated opener that reads as automation on sight.
The 3-Step DM Sequence
- Message 1, sent immediately after acceptance: opens genuine conversation, no pitch
- Message 2, sent only if there is no reply after several days: adds a specific piece of value or insight
- Message 3, the final soft ask: low-pressure, easy to say yes or no to, closing the loop rather than trailing off unanswered
Platform Configuration
Campaign pacing, daily connection limits, and message delay timing are all configured inside the chosen platform before launch, along with reply detection so a positive response routes to your team immediately rather than sitting unnoticed in a queue.