Lead Gen

although these are different platforms,

the fundamental strategies of how you write your messages

and how you go about finding your potential customers

are the same.

So whether you’re doing LinkedIn or cold email,

just know these strategies will work either way.

Now, the first question you gotta ask yourself

when you’re doing any type of outbound prospecting,

meaning you’re reaching out to people

who have no idea who you are,

are you want to answer the question of who.

Who exactly do you want to reach out to?

Who exactly do you want to serve?

and who exactly would be a great fit

for your product or service?

Now the problem that most people have

when it comes to sending out messages

is that they write these long messages

on everything that they do, right?

So they’ll reach out to a potential customer

and they don’t have a specific use case,

and they’ll just say, hey,

we could do this, we could do this,

we could do this, we could do this,

let me know which one fits you.

And the problem with that

is that when someone’s read your message

and they see all these different options

of things you can do, it’s very fatiguing, right?

You’re making the prospect do too much work

in reading your message

and trying to figure out how they can work with you.

Instead, you wanna reverse the situation

where you make it extremely clear,

on why the prospect should work with you, right?

Don’t write out every possible service that you can provide.

Narrow it down into one specific use case

that someone can think,

oh, this is exactly what I need.

And once you get that aha moment,

that’s when people are going to start responding

to your cold messages.

So the best way to do this

is to identify pain, right?

What’s a specific pain, someone experiences,

and how do you solve it?

So next thing you gotta understand

what exactly is your core offer

whether it’s a product or service, right?

So if you provide so many different solutions,

you have to narrow it down

to one specific use case

that another company can say,

ah, that’s exactly what I need.

So let’s go ahead and give you an example.

So let’s say you have an app development agency,

meaning that you provide a service,

where a big company can outsource app development,

cause maybe they don’t want to do it themselves.

So if you reach out to a lot of big brands,

like let’s say, for example, Mattel,

which has Barbie and Hot Wheels,

let’s say you wanna reach out to them.

If you say, Hey, Mattel,

I provide this service, this service,

I can make a game for you, I can make an app,

I can make this, I can make that,

they’re gonna read that and be like,

well, we’re not looking for any of these

so I’m just gonna ignore your email

because you’re providing too many different solutions

that I don’t need.

But instead, if you narrow it down

and you’re specific

on what kind of problems you solve,

and you do your research

on what type of problems let’s say, on Mattel,

which is what Hot Wheels and Barbie are experiencing,

then they’re gonna respond to your cold message.

For example, if you know that Mattel and Hot Wheels

have a big brand,

but they don’t know how to develop games for the app store,

and they don’t have a development team,

but that’s something they wanna do

because they wanna monetize their brand

in different ways, you can write a coded message

and you can say, hey look,

you guys are a big brand,

you’re killing it with the toys

and everything like that,

but, you know, have you guys ever thought about

developing a game around your IP

or your intellectual property,

and take advantage of so many people on mobile

and playing games on mobile these days?

Once you ask that question,

you kind of share that you provide a solution

that, you know, you can make this game

specifically for them, using their IP,

and you’re a master at monetizing an audience,

meaning that when people download the game

that you’re gonna make for them,

you know how to monetize that audience

and make money from the actual game

so you’re not just making a game,

but you’re creating a new type of business.

So that’s a lot more appealing, right?

It’s very specific for that use case,

and if you know, if they have that problem,

they’re a lot more likely to take your meeting.

And you wanna compare that to, let’s say,

if you said, I can make a game, I can an app,

I can do this, I can do that.

When you provide too many solutions,

people tend to not wanna do any work

and they’re not gonna take a meeting.

But if you provide a specific solution,

around the pain you know they have,

then that’s how they’re gonna take your meeting.

So that’s the who, right?

Who exactly are you gonna serve?

And how exactly are you gonna provide value

so they’re gonna take your meeting?

Now, the next question that you need to answer is, why.

Why exactly should somebody take your meeting

and why should they do it right now, right?

Because you need to have some type of sense of urgency.

If people don’t have a reason to take a meeting today,

then they’re just gonna be like,

Oh, this sounds interesting,

but let me just follow up in a month

so or six months down the line when I’m ready.

And that’s what you don’t want to happen

when you’re sending your cold emails

because even if someone’s not ready,

you wanna get on the phone with them

to see whether or not it’s a good fit.

And if it’s a good fit,

you continue to build that relationship

so one day in the future,

when they are ready, they’re ready to buy.

But if you never get that phone call or that meeting,

that they don’t, you don’t have that relationship

to even begin the selling process.

When it comes to why,

you really wanna focus on two things,

why now and what value you provide.

So let’s go ahead and talk about why now.

So let’s say for the example,

you’re selling an app development service

to a company like Mattel, again,

that’s like Barbies and Hot Wheels.

So why exactly do they need to create a mobile game now?

So one reason might be,

because mobile is on the rise,

everybody’s on their phones

and more and more people

are starting to use their phones

even more than computers.

So obviously if everybody’s on their phones,

having a mobile game where you can monetize,

it’s especially lucrative in this period right now.

And the earlier you are in developing these games

and putting it out into the market,

the less competition there will be,

and the more traction you’ll get

and the bigger your brand will become on mobile

and the more money you will make in the longterm.

So if you don’t do it now,

if you don’t make it, these mobile games right now,

other people are going to beat you out, right?

Other brands are gonna come in and take your spot

and if you decide to make a game in the future, well,

you have to compete against all this competition.

But if you do it right now,

its blue ocean has a special advantage

and you have a big brand,

so you can start dominating the market.

So that might be a reason for why

you wanna convince someone

to take a meeting right now versus in the future.

And if they realize that

they wanna take advantage while this opportunity is hot,

then they’re gonna take your meeting to see exactly,

how exactly you might be able to help them

develop this app and develop this game for their customers.

So now you understand the why now, but what’s the value?

Well, like I said before,

the value is that, first mover advantage,

you’re gonna make money

you’re gonna make your customers happy,

and you’re gonna build your brand outside of toys,

and you’re gonna build it

within the digital space which is on the rise.

So that’s gonna be a reason why a brand like Mattel,

might want to work with another company

to get started faster.

They may not want to develop these games by themselves

because that’s not their expertise, right?

Their expertise is making toys and things like that,

but they have the IP and they have the brand

and they just need someone to build the app,

and that’s where another outsourcing provider

or agency comes into play.

So once you wrap all these things together, right?

You know you’re who, you know your what,

and you know you’re why,

and you put that in your cold email,

or your LinkedIn message,

then suddenly people are going to want to respond.

And the reason why people will not respond to your messages,

is because if you don’t answer these questions, right?

So if people don’t respond,

you just have to figure out which part is broken,

replace it, fix it,

and then try again until you get the winning formula

that works to sell your specific product or service.

So if you enjoyed this video,

make sure to give it a like, subscribe

and turn on notifications.

Let me know in the comments,

what are some of your biggest challenges that are

when it comes to generating appointments

with your dream clients,

whether you work at a company or you have your own business,

cause I’m always interested to hear about your challenges,

so I can make videos about how I can help.

And if you want to see more videos about cold emails or

sending LinkedIn messages,

I have another video right here

on some of my best cold email templates,

make sure to check that out.

And if you want to free in-depth training

of how to sell anything to anyone,

I got another free training

on exactly how you can do that.

Click the link in the description to take you there.

So that said, my name is Patrick Dang.

I hope you guys enjoy this video,

and I’m going to see you guys in the next one.

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